When looking back at his life, Williams realizes exactly why he created Wonrate Gear – because of the challenges and opportunities that hunting has given him. Much like football, Williams recognizes the crucial aspects involved, such as practice, preparation, planning, teamwork, the taste of victory, and the sting of defeat. Williams created Wonrate Gear to give the hunter every advantage possible, making him or her ready for any physical or mental challenge along the way, and transforming them into the most effective predator on the mountain.
At Wonrate Gear, we remember our origins – where we come from and why we do what we do. That is why we commit ourselves to reflecting the core values and beliefs of our company and community. The Nevada Outdoorsmen in Wheelchairs is an organization that we sponsor and show tremendous support for. They are an organization that helps folks in wheelchairs by taking them on hunting trips, in an effort to overcome the extreme adversity which those people face. We understand the heart that it takes to face such challenges, and we find that it is an organization we can identify very closely with.
The camouflage pattern utilized by Wonrate Gear is the product of late nights, hard work and a sense of dedication and ambition. The Wonrate Gear camouflage pattern is a collection of EKG waves overlaid upon each other and patterned to repeat over and over again. After extensive research of camouflage, we have developed a pattern that is extremely effective, unique, and meaningful. The macro pattern, created by natural heartbeat waves, uses shapes and colors found in nature. The pattern completely disrupts the human outline, and creates a false-shadowing effect that trick the eye.
Just as the ground-breaking pattern was created, the gear that it would soon be displayed upon was crafted with the extreme hunter in mind. Wonrate Gear is a company for hunters and by hunters. Each piece of gear is carefully engineered to match the demands of modern hunters all over the world. Being a company based in Elko, Nevada, the Wonrate team is constantly confronted with opportunities to test the gear we create. Close to home, throughout the Western states, and even around the world, Wonrate Gear performs and thrives in a wide range of climates and environments. Our gear holds a standard of versatility, all while sending a message to those who are able to catch a glimpse of the hunter wearing it – I am a hunter who does not quit, no matter the adversity I may be faced with.
“The physical exhaustion, the blood sweat and tears, the demands of the hunt, and love of the outdoors are all essential elements which our brand WONRATEGEAR is built upon.”
-Joel Williams, owner and founder of WONRATEGEAR